World Forum for Motor Museums 2018 conference programme

Please note this is subject to change.

Pre-Conference; Saturday 1 & Sunday 2 September 2018

Beaulieu International Autojumble and the National Motor Museum

With over 2,000 stands of motoring parts, accessories & automobilia for sale, our world-famous Autojumble is the biggest outdoor sale of motoring items this side of the Atlantic. It is regarded as the place to locate and purchase even the most elusive items: “If you can’t find it at Beaulieu, it doesn’t exist!”

If you would like to receive a complimentary ticket for Beaulieu and further information please contact:
Russell Bowman
Chief Executive
National Motor Museum

Haynes International Motor Museum

World Forum delegates planning on arriving in the UK early can also visit the Haynes International Motor Museum. The 1st & 2nd September sees Beaulieu host the International Autojumble and if attending this event, you might like to combine it with an overnight stay and Haynes on Sunday 2nd September en route to the Forum.

Pre-Conference; Monday 3 September 2018

To begin our Forum, delegates will get the chance to meet in the stately surroundings of Compton Verney in Warwickshire, a few miles from the British Motor Museum. The eighteenth century house is set in 120 acres of parkland, and now houses an internationally-renowned art collection.

14:00 – 17:00 Registration: Hotel
18:30 – 19:00 Coach from Hotel to Compton Verney
19:00 – 21:00 Welcome Reception at Compton Verney

Conference Day 1; Tuesday 4 September 2018

Venue: British Motor Museum

The first day of the Forum begins at the British Motor Museum. The theme of the first conference session is ‘Resilience’ and will concentrate on how motor museums and collections can generate and maintain income for the future.

Delegates and partners will then travel to the Black Country Living Museum, the award-winning open air museum that tells the story the people and industry of the Black Country. There will be the chance to see their vehicle collection and sample some of their award-winning fish & chips!

Delegate Programme

08:30 – 09:30 Registration
09:30 – 09:45 Welcome & Housekeeping
Tim Bryan: British Motor Museum (UK)
09:45 – 10:25 ‘Making money – easier said than done?’
Julie Tew: British Motor Museum (UK)
Increasingly museums are having to generate revenues to support their aims and ensure sustainability in the longer term. So, what are the challenges reinventing museums as businesses and developing entrepreneurial attitudes?
11:05 – 11:20 BREAK
11:20 – 12:00 Building prospering museums using the AIM Hallmarks’
Helen Wilkinson: Association of Independent Museums (UK)
Since 2015, museums of all sizes from across the UK have been using the Hallmarks framework from the Association of Independent Museums to help them strengthen their organisations. In this session, Helen Wilkinson, Assistant Director of AIM, looks at examples of how museums have improved their resilience using the AIM Hallmarks as a guide, offering practical tips and sharing some of their most important insights.
12:00 – 12:40 ‘Engineer your fund-raising luck’
Judy Niner, Development Partners (UK)
Preparing your organisation for fundraising can be the biggest hurdle. Across the world there are people wanting to support motor heritage, but museums still have to work hard to secure the funding they want and need. How can you prepare your organisation to create and take advantage of funding opportunities?
12:40 – 13:00 Questions and discussion
13:00 – 14:00 LUNCH
14:00 – 14:40 A five year dream realised….
Kelvin Ferris, Jim Walker and John McLean: Motor Museum of WA (Australia)
An overview of the planning and pitfalls of doubling our Motor Museum, Design, Gaining Planning and regulatory approvals, funding method, community support, the luxury of having 60 plus Volunteers to assist and finding 80 superb cars to fill the showroom.
14:40 – 15:30 Five ideas for income generation & resilience
Speakers to be announced
15:30 Delegates travel to Black Country Living Museum

Partner Programme

09:30 – 14:00 A Cotswolds-themed morning that will include the chance to see some of the area’s beautiful countryside and villages such as Chipping Campden and Stow on the Wold.


Conference Day 2; Wednesday 5 September 2018

Venue: Coventry Transport Museum

Moving to our second partner venue, the focus of conference sessions on Wednesday will be ‘Collections’. After lunch, there will be the unique opportunity to visit Jaguar Land Rover’s Oxford Road facility where delegates will enjoy a behind the scenes tour of their state-of-the-art workshops and classic British car collection. Delegates will then return to the museum for the first of our formal dinners.

Delegate Programme

08:30 – 09:30 Coach Travel to Coventry Transport Museum from Hotels
09:30 – 10:00 ‘I didn’t pay to see a patch of bare concrete’
Tony Merrygold: Jaguar Daimler Heritage Trust (UK)
At least 50% of the JDHT collection are used for road runs, club display, motor shows, concours competitions and importantly supporting Jaguar Cars in their marketing and PR activities. Tony describes the challenge of maintaining a comprehensive display of cars while satisfying requests for vehicles
10:00 – 10:40 ‘Opening doors to automotive history’
Mark Vargas: Revs Institute, Naples (USA)
This session will demonstrate how, besides being one of the most comprehensive automotive collections in the world, The Revs Institute strives to be open, accessible, user-friendly, and a premier destination for research.
10:40 – 11:10 ‘Real, Replica or Fake?’
Anders Clausager: Society of Automotive Historians (UK)
During his working life of 35 years in motor industry museum archives, Anders has recognised growing number of “historic” vehicles which are not what they are claimed to be. Does this matter? Will we to accept that in the future, neither our visiting public nor we as professionals, are going to worry about whether the cars in our museums are real or replicas?
11:10 – 11:20  BREAK
11:20 – 11:40 ‘Guidelines for the Care of Larger & Working Historic Objects’
Andy King: Association of British Transport & Engineering Museums (ABTEM) (UK)
In February 2018 ABTEM published new guidelines providing up to date resources for all those operating and conserving industrial and transport heritage. This presentation outlines this important new resource and how it might be used.
11:40 – 12:00 ‘Charter – What Charter? The story of the FIVA Charter of Turin’
Keith Gibbins: Federation British Historic Vehicle Clubs (UK)
Inspired by UNESCO’s Venice, Barcelona and Riga charters, the Turin charter aims to preserve and safeguard the history of vehicles including their engineering, form and function and understand and appreciate their preservation and operation.
12:00 – 12:30 ‘Restoring the unrestored’
Gundula Tutt: Omnia Restoration (Germany)
In the case of the preservation of vehicles which have survived in a more or less ‘unrestored’ condition many collectors have started to turn their back on the concept of ‘better than new’. This presentation will illustrate conservation and restoration case studies from Gundula’s workshop using specialised treatments for original paint and upholstery of vehicles in active use. It explains how damage can be remedied with only minimal loss of historic fabric, so that vehicles regain a stabilised, aged, but well-tended appearance and at the same time can be kept in operation.
12:30 – 13:00 ‘Keeping heritage vehicles on the road – additive manufacturing case studies’
Philip Guilfoyle: Vintage Restoration Management (Australia)
A paper and presentation on keeping historic motor vehicles running using 3D printed moulds to re-manufacture non-existent or unsalvageable parts what can be done when there is no replacement part, other precision parts must be integrated, there is no reference other than the failed component, and traditional methods are not feasible? By combining digital technology and traditional foundry skills, parts can be accurately and cost-effectively replicated. The issues and methods used are discussed using three illustrative case studies
13:00 – 14:00 LUNCH
14:00 – 14:30 ‘The volunteer experience at the British Motor Museum’
Sonja Dosanjh: British Motor Museum (UK)
Sonja talks about her experience of implementing and sustaining a Volunteer programme for the British Motor Museum and the British Motor Museum Volunteers explain why they chose to give their time to the Museum and discuss their involvement in the projects that they are involved in
14:30 – 15:00 ‘Preserving volunteer knowledge & skills’
Rudi Baer: Saurer Museum (Switzerland)
How do we preserve the knowledge of our volunteers who are bearers of an immense treasure of knowledge, mostly not documented and not structured? This presentation examines how it is done at the Saurer Museum including a look into its work and the results. What has already been done, and what is on the ‘to-do-list’!
15:00 – 15:30 Panel Discussion and Debate
15:30 Delegates travel to Jaguar Land Rover Classic for a visit & then back to Coventry Transport Museum for dinner

Partner Programme

09:30 – 15:00 A morning exploring the historic medieval city of Coventry. Starting with a tour of the newly refurbished Old Grammar School dating to 1154, partners will then get the chance to visit Coventry Cathedral ruins and the rebuilt Cathedral that sits alongside.

Next to the Cathedral stands St Mary’s Guild Hall, with magnificent medieval interiors and fine artworks offering a window into Coventry’s glorious past. In the afternoon there will also be a trip to view the reconstructed Lunt Roman Fort on the outskirts of the city.

Conference Day 3; Thursday 6 September 2018

Venue: Coventry Transport Museum

Returning to Coventry for day three, delegates will enjoy another conference session concentrating this time on the theme of visitor engagement. Delegates and partners will  travel by coach to the Morgan Motor Company and will tour the famous factory, where one of the most iconic British sports cars is produced. Coaches will then return to Stratford-upon-Avon allowing delegates to enjoy some free time in one of Britain’s most famous historic locations.

08:30 – 09:30 Coach Travel to Coventry Transport Museum from Hotels
09:30 – 10:10 ‘Human centred design: the power of co-curation’
Francis Ranford: Coventry Transport Museum (UK)
Using the redesigned Coventry Transport Museum, Francis explores the successes and changes of working with your local community in designing a museum that is fit for all visitor types. Coventry Transport Museum has developed their own Human Centred Framework that encouraging curators to work with communities in designing exhibitions to engage wider audiences. Because of this inclusive framework the museum has won awards for accessibility with the introduction of Makaton signage and audio description.
10:10 – 10:40 ‘Engaging Audiences: the Mercedes Museum’
Armin Groeger: Mercedes Museum (Germany)
A particular challenge for car museums is to be attractive also to those persons who have little or no interest in vintage vehicles or technology but who are often literally compelled by their peers to visit the museum. So the question is how to tell the stories to those who are not necessarily will to listen. Also, it is important to note that a corporate museum should not particularly be regarded as a ‘sales location’ but an institution with a clearly defined social and educational purpose.
10:40 – 11:10 ‘Museums as social development aid for a small town’
Scott & Joc O’Donnell: Transport World (New Zealand)
An overview of how the development of Transport World and Motor Cycle Mecca and new attraction ‘Dig This’ have contributed to the sustainability of the New Zealand town of Invercargill
11:10 – 11:20 BREAK
11:25 – 11:55 Incorporating feminism, multiculturalism, & national identity into the 21st century automotive museum
Alex Gates: Canadian Automotive Museum (Canada)
The demographics of Canadian citizens and museum visitors have changed dramatically since the Canadian Automotive Museum first opened in 1963. In 2014, in response to declining attendance and public support, the museum set out to engage new audiences by a number of initiatives including adding colour, personal images and stories, and post-1970 material to make Canadian automotive history more accessible and debunking the preconceptions that white males over 55 who owned classic cars were the primary audience.
11:25 – 12:25 ‘Millicent’s War’
David Cooper: Cooper Technica (USA)
Provenance informs the choice and direction of the preservation, restoration, display and presentation of motor cars. In a presentation adapted from a forthcoming book by David Cooper, he provides a fascinating case study of researching a rare and valuable 1937 Delage D8-120 Aérosport Coupe—which led to the rediscovery of an extraordinary American woman’s fight against the Nazis in conjunction with British Intelligence.
12:25 – 12:55 ‘Cars & curious creativity’
Andrea Bishop: National Motor Museum Beaulieu (UK)
A successful project funded by Arts Council England enabled the National Motor Museum at Beaulieu to establish the ‘Automotive Steampunk’ subgenre and use it to engage with new partners and audiences in creative collaborations. The alternative and whimsical Steampunk movement has gained popularity in recent years and could be described as a retro-futuristic version of the Victorian era, celebrating steam power, clockwork and mechanical invention.
12:55 Lunch, then delegates travel to the Morgan Motor Company for a visit & afterwards travel back to Stratford-upon-Avon for free time in the evening

Partner Programme

09:30 – 13:00 A morning spent exploring the historic town of Stratford-upon-Avon that will include access to Shakespeare’s Birthplace and historic family homes and other attractions.

Conference Day 4; Friday 7 September 2018

British Motor Museum

The final day of the Forum begins and ends at the British Motor Museum. The last formal conference session will focus on the future, with the chance to debate how motoring collections might develop, and the challenges we face in the 21st Century. After lunch we will travel to Silverstone, the home of British motor racing, and see progress on the new museum and visitor facility at Silverstone Experience. The Forum will end with a final formal dinner at the British Motor Museum.

08:30 – 09:30 Coach Travel to British Motor Museum from Hotels
09:30 – 09:50 ‘The Way Ahead’
Peter Mitchell: Patron, Jaguar Daimler Heritage Trust (UK)
‘The Way Ahead’ was the title of the Inaugural Address presented in 1989 at the first World Forum at Beaulieu by Dr Neil Cossons and was also the theme of the whole conference. Peter will look at the work of the World Forum for Motor Museums over the past 30 years, and the way Museum Curatorship within technical museums has changed over the last 60 years.
09:50 – 10:20 Shifting up a gear – meeting visitor expectations in the 21st century
Tamalie Newbery: Brooklands Museum (UK)
Attracting a growing number of more diverse visitors is central to the mission, resilience and prosperity of all museums. Drawing on her experience as Director of the Association of Independent Museums and now as Director of Brooklands Museum, Tamalie will consider how changes in society are likely to impact us in coming years, and how museums might respond to ensure they remain relevant, competitive and attractive to their current visitors and can reach out to new visitors.
10:20 – 10:50 ‘Greening the museum’
Claire Buckley, Julie’s Bicycle (UK)
As a sector with stewardship and community at its heart, and an extraordinary reach, museums have a unique perspective to bring and contribution to make on environment and climate change. This session will explore what environment and climate change means for museums, both challenges and opportunities, and how museums can develop their environmental practice, from buildings and exhibitions design, to programming and visitor engagement, based on Julie’s Bicycle’s work with museums, from the Black Country Living Museum to the V&A.
10:50 – 11:10 BREAK
11:10 – 11:40 ‘The future is bright, the future is…?’
Stephen Laing: British Motor Museum (UK)
Motoring and the motor industry are arguably on the cusp of some of the biggest changes – technologically and socially – since the car was invented. What should we be collecting to reflect contemporary trends in a fast-changing world? And should we review our existing collections with the benefit of hindsight of the automobile’s more than 100 year lifetime?
11:40 – 12:10 Digital trends
Bob Van Cleemputte: Create (Belgium)
Ten trends in audiovisual and digital technology that will change the world of museums and motor museums in the future
12:10 – 12:30 Final Debate
PANEL to be announced
12:30 – 13:30 LUNCH
Then delegates travel to The Silverstone Experience for a visit & afterwards back to the British Motor Museum for the final dinner.

Partner Programme

09:30 – 13:30 To be announced